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: National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)

ISBN : #3319071939 | Date : 2014-06-11

Description :

PDF-2b0f3 | This book presents latest findings on brand marketing in retail. In times of economic downturn a “new retailing landscape” is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers’ assort… National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 (Springer Proceedings in Business and Economics)


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Reads Innovation Featured Discipline Drucker PDF 9eaffe6be

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by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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Effects Economic Crisis Luxury Market Ebook PDF A44cb3273

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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” PDF




by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

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PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

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PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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CONSUMER BEHAVIOR Cram101 Textbook Outlines PDF C5192c230

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by Best &. Coney Hawkins : CONSUMER BEHAVIOR (Cram101 Textbook Outlines)

ISBN : #1428804579 | Date : 2006-10-01

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PDF-c52ec | Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook…. CONSUMER BEHAVIOR (Cram101 Textbook Outlines)


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Master Marketer Techniques Spectacular Marketing PDF 805442a2c

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by Christopher Ryan : The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

ISBN : #074941233X | Date : 1994-05-30

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PDF-2b80e | Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns…. The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success


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Consumer Behavior Marketing Strategy 8TH PDF E4fda2cdb

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: Consumer Behavior and Marketing Strategy 8TH EDITION

ISBN : # | Date : 2008

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PDF-17a9c | Consumer Behavior and Marketing Strategy 8TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2008 (… Consumer Behavior and Marketing Strategy 8TH EDITION


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by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

ISBN : #0793155606 | Date : 2002-10-18

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PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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Consumer Behavior Marketing Strategy 7th PDF 4f38ee62a

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: Consumer Behavior & Marketing Strategy 7th EDITION

ISBN : # | Date : 2004

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PDF-46ac8 | … Consumer Behavior & Marketing Strategy 7th EDITION


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Level Field Sales Management Implementation PDF 16fc5d9fb

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NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy PDF




by Phil Goldney : NVQ Level 4 Field Sales Management: Workpack 24 – Contribute to the Development and Implementation of Organisational Sales Policy and Strategy

ISBN : #0273618520 | Date : 1996-11-30

Description :

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